I Didn’t Even Know Ken and Barbie Had Split…

… but apparently they’re getting back together! At least, Ken’s trying really hard to make it happen.

Mattel’s newest ad campaign, in honor of the duo’s 50th anniversary this year, has littered New York City with ads proclaiming Ken’s love for his ex and promoting their potential reunion:

Mattel ad in the East Village

(It reads: “Should Barbie take Ken back? ‘Yes’ or ‘No'”)

Similarly, Gothamist reports that Ken was photographed at Magnolia Bakery in the West Village — personalizing a cupcake for Barbie which the bakery will begin selling this week. Gothamist also states that Mattel press releases indicate Ken will also be hitting up a few other well-known sweet spots in New York, including Dylan’s Candy Bar.

Why the media barrage now? Shocker: Mattel’s releasing a new Ken doll: “Sweet Talking Ken.”

So, is this a brilliant marketing ploy, or does no one really care?

As of right now, those who have taken the time to vote are advising Barbie to rebuff Ken’s advances. Oops.

If you’d like to help Ken (and Mattel) out, you can cast your vote here.

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